How to Build a Mailing List That Actually Converts
The best mail piece in the world won’t save a bad list. Targeting is where direct mail campaigns are won or lost — before a single piece goes…
The best mail piece in the world won’t save a bad list. Targeting is where direct mail campaigns are won or lost — before a single piece goes…
If you run a local business — a medical practice, a restaurant, a home services company, a retailer — your marketing challenge is specific: you need to reach…
Most people have received thousands of pieces of direct mail in their lives. Very few have any idea how it gets there. The process looks simple from the…
Every few years, someone writes the obituary for direct mail. Email killed it. Social media killed it. Programmatic advertising killed it. And yet here we are — printing,…
There’s a running joke in the direct mail industry: everyone discovers us after they’ve already tried everything else. A business owner spends months running digital ads, tweaking audiences,…