If you budget for direct mail on a fiscal-year calendar, the next four months matter more than usual. The Postal Service is in the middle of rewriting when…
If you’ve searched for a “direct mail company near me” or “bulk mailing services in Pittsburgh,” you’ve probably noticed the results are a mess. Some are print shops…
If direct mail is part of how you reach customers, mark July 12, 2026 on your calendar. That’s the day the new USPS rate increase 2026 takes effect,…
You approved the artwork. It looks great. Then the postage quote comes back higher than you expected. Here’s the uncomfortable truth about direct mail: the decisions that feel…
Every time the USPS announces a rate adjustment, the conversation in the industry zeroes in on one number: cost per piece. That matters — but it’s not the…
Direct mail works — but only if the right people are receiving it. A bloated, outdated, or poorly targeted list wastes postage, paper, and production budget on recipients…
If you run a local business — a medical practice, a restaurant, a home services company, a retailer — your marketing challenge is specific: you need to reach…
