INSIGHTS

Mailing tips, USPS updates, and more

FEATURED

How to Build a Mailing List That Actually Converts

The best mail piece in the world won’t save a bad list. Targeting is where direct mail campaigns are won or lost — before a single piece goes…

What Direct Mail Can Do for a Local Business

If you run a local business — a medical practice, a restaurant, a home services company, a retailer — your marketing challenge is specific: you need to reach…

Why Direct Mail Still Works in a Digital World

Every few years, someone writes the obituary for direct mail. Email killed it. Social media killed it. Programmatic advertising killed it. And yet here we are — printing,…

We’ve Been Doing This Since Before You Had an Inbox

There’s a running joke in the direct mail industry: everyone discovers us after they’ve already tried everything else. A business owner spends months running digital ads, tweaking audiences,…